The kit

What we use. Yours to take.

The two documents that keep a launch on its date. No email wall on either.

The Launch Workback

A launch schedule computed backwards from your date. Creative direction locked at D-15, script final at D-12, production running at D-10, finish and sound at D-3, the date itself, then the twenty-four hours after it.

6 steps · working back from D-0

Open the workback

The First 24 Hours

Launch-day operations. What goes up when, which surface leads, who is watching replies, and the decision points where a launch is either won or quietly lost.

Checklist · launch day

Open the checklist

The rules we work by

R/01Never make a film that needs media spend behind it.
R/02Product UI is composited from real screens, never generated.
R/03Name the behaviour, not the product.
R/04The feeling is decided before a word is written.