# Haymaker

Haymaker (haymaker.to) makes launch films and a monthly video cadence for AI-native
companies. Growth partner, established 2025.

## The promise
Video that gets AI-native companies seen, remembered and chosen.
One film gets you seen. A cadence gets you chosen.

## The thesis
AI-native companies ship faster than the market can tell them apart. What can't be
shipped in a sprint is an audience that already knows you. Distribution is the moat.

## What it makes
- The announcement film: one hero cut, built for launch day. A product, a company, or a raise.
- Surface cutdowns: X, LinkedIn and Instagram cut as three different films, not three crops of one.
- Ongoing social: monthly content that keeps the account warm, before the launch and after it.
- The full campaign: script, shoot, world and every deliverable, from a blank page in under 15 days.
- Product design, websites and other GTM collateral are scoped on a call.

Not explainers. Not product demos.

## Who it is for
Funded, AI-native technology companies with a launch date on the calendar. Buyers are
founders, heads of marketing and GTM leads. Proven categories: fintech, crypto, AI,
dev tooling, SaaS, identity, logistics, consumer hardware.

## Engagements
- Launch Video (one-off): $6,465 production, or $9,495 with a shoot. One 40-60 second
  film; concept, script and world; cinematography, sound, edit and colour; delivered in
  7-12 days.
- Growth Partner (retainer, recommended): $11,495 per month on a 6-month term, or
  $12,945 per month on a 3-month term. Four videos a month, art direction and a
  consistent visual system, responses monitored and each video tuned on the last.
  Discovery in week 1, first video in week 2, results in 4-6 weeks. Three month minimum.
- Distribution add-ons: guaranteed 100K views at $4,950 per video; amplification up to
  1M views from $15,495.

Fixed fee, quoted against your launch date. Never hourly.

## Delivery tiers
- Single Cut: one hero film, one surface. 7 days.
- Launch Set (most launches): hero cut and every surface cutdown, sound design and grade. 10 to 12 days.
- Ongoing Social: reels and short campaigns, monthly. 5 to 8 days.
- Campaign: everything in Launch Set plus teasers, stills and founder cuts. Under 15 days.

## The two phases of the retainer
- Phase 1, craft perception: for accounts that need reach. An art direction and a
  consistent run of videos made for eyeballs from high-quality audiences on X.
- Phase 2, monetise audience: for accounts that have reach. Videos crafted for
  conversion, directly or by shaping the perception that closes higher-ticket clients.
Already have reach? Start at Phase 2.

## Doctrine
- The film is built to travel without media spend behind it.
- Product UI is composited from real screens, never generated.
- Name the behaviour, not the product.
- The feeling is decided before a word of script is written.
- Sales starts with a feeling, not with trust.

## Evidence
Work by IEE Studios, whose team is joining Haymaker:
- CrowdReply: 1,000,000+ views in the first 24 hours; the film that put the word
  "searchmaxxing" in the feed.
- Euphoria: ~300,000 views in 24 hours; the entire brief was eight words; built from
  nothing in under 15 days.
- MochaTrade: a film Y Combinator posted on its own account.
- Lanesurf: YC S25 and General Catalyst backed.
- 23-company case book.

Selected clients: Euphoria, CrowdReply, Authologic, Graphify, Ollive AI, MochaTrade,
Dashverse, Blackbox AI, Potentially AI, Greenify, OmniID, Lanesurf, JB Air, Tradezella.
Trusted by teams backed by YCombinator, Together Fund, Peak XV and Stellaris VP.

## How to start
Book an intro from any page on haymaker.to, or email tirth@haymaker.to with three
lines: the date, the surface your buyers read, and one sentence on what it should feel
like when it lands. Telegram: https://t.me/Tirthzexx

## Pages
- https://haymaker.to/ - the offer, the thesis, the work, pricing
- https://haymaker.to/work.html - selected launches and the full record
- https://haymaker.to/pricing.html - engagements and delivery tiers
- https://haymaker.to/faq.html - the questions buyers actually ask
- https://haymaker.to/notes.html - field notes
- https://haymaker.to/notes-alert-volume.html - why view counts are the wrong launch metric
- https://haymaker.to/notes-attack-path.html - the eight-word brief, and deciding the feeling first
- https://haymaker.to/kit.html - the kit index
- https://haymaker.to/kit-workback.html - the Launch Workback, D-15 to D+1
- https://haymaker.to/kit-first-24.html - launch-day operations, hour by hour
- https://haymaker.to/vs-launchvideo.html - an honest comparison with The Launch Video Company
- https://haymaker.to/about.html - the studio